BBM Principles

BBM's purpose is to facilitate widespread financial wellness.

Our interactions within our team, with clients, and across our communities are governed by our guiding principles, which encapsulate our fundamental values, aspirations, and organizational culture, embraced by every member of our team.

1

We act as a trustee for our clients.

Our clients' welfare is our top priority.

The fiduciary ethos is the cornerstone of our character, demonstrating our honesty and the impartial guidance we provide to our clients.

It motivates us to show up each day, assisting individuals in creating brighter prospects.

2

We are One BBM.

We collaborate seamlessly, transcending divisions and territorial boundaries, to achieve optimal results for our clients, our organization, and the communities we serve.

A varied workforce is essential to our ingenuity and accomplishments. It's how we address the most significant inquiries and overcome the most challenging obstacles.

A welcoming, fair environment fosters our growth. It allows us to tap into expertise and diverse experiences from throughout the organization, unleashing our collective potential.

Numbers bring us together, establishing a shared framework for understanding the world, the markets, and the needs of our clients.

3

We are passionate about performance.

We are unwavering in our pursuit of discovering superior methods to cater to our clients and enhance our organization. From our inception, pioneering has been pivotal in our approach to delivering results and staying ahead of our clients' requirements.

We have consistently transformed our organization and the industry to assist individuals in realizing their objectives.

We are lifelong students – absorbing insights from markets, technology, and the global landscape.

4

We take full accountability for our actions.

The individuals we serve rely on us to assist them in preparing for the future. Our culture is characterized by the profound sense of duty we have towards our clients and each other.

In all our endeavors – whether it's the service outcomes we provide or the technological advancements we pursue – we are emotionally committed to shaping our clients' futures.

We are equally dedicated to the prosperity of our organization and our peers. We uphold ourselves and one another to the utmost standards of excellence.

5

We are devoted to forging a brighter tomorrow.

We are forward-looking, dedicated to aiding individuals in constructing a superior tomorrow. We are strongly committed to the prosperity of all our stakeholders – our clients, our workforce, our shareholders, and the communities where we operate – and we conduct our business sustainably and ethically.

We advocate for sustainable and responsible business practices at the companies we serve on behalf of our clients, promoting initiatives that generate long-term value.

We continuously endeavor to expand our reach and explore fresh, innovative approaches to assist more individuals in attaining financial wellness.