Inclusion
& Diversity

Be yourself. Be valued for it.

Our core value of unity, exemplified by One BBM, drives our firm commitment to diversity, equity, and inclusion (DEI) worldwide. We believe that embracing diversity across gender, race, ethnicity, disability, veteran status, and more is not just the right thing to do but essential for our success. Our diverse workforce sparks innovation, enabling us to tackle challenges and craft innovative solutions. In an inclusive environment, everyone thrives, bringing out the best in each other and propelling our collective growth.

Our Philosophy
Talent

At BBM, fostering diversity and inclusivity globally is paramount. We attract, develop, and retain diverse talent, creating an environment where all feel valued and connected.

Clients

Committed to client success, we provide diverse investment choices aligned with DEI objectives while enhancing external partnerships to meet client needs.

Communities

Making a difference in underserved communities is a priority. We invest in the long-term success and sustainability of these communities through BBM philanthropy.

Our Approach

By prioritizing controllable aspects of our business, we aim to achieve distinctive and lasting organic growth, leveraging our scale for efficiency while reinvesting in future expansion. Moreover, we remain dedicated to consistently returning surplus cash to shareholders through a steadfast capital management strategy.

Talent & Culture

Talent and Culture

Our One BBM Principle underscores the vital role of a diverse workforce in our achievements, emphasizing that an inclusive, fair environment propels our success.

Transparency and accountability are pivotal in cultivating diversity and inclusivity. Senior leaders prioritize conveying the importance of diversity and equipping teams with tools for fostering inclusion.

We maintain accountability for diversity, equity, and inclusion progress, setting specific goals and action plans for each business unit. Progress is reviewed mid-year and annually, with regular reporting to our Board of Directors on our DEI initiatives advancements.

Our 2023 DEI priorities focus on:

  1. 1. Representation and advancement

    • Develop and implement a retention plan for underrepresented professionals.
    • Collaborate with Talent Acquisition to facilitate the recruitment and integration of underrepresented professionals across various diversity dimensions, while enhancing training for hiring managers in bias mitigation techniques.

  1. 2. Inclusive and equitable experience

    • Implement a comprehensive inclusion program across the organization, providing employees with actionable steps to show allyship.
    • Sustain investment in enhancing people manager capabilities to foster diverse teams and cultivate inclusive leadership skills.
    • Maintain investment in our networks through customized experiences such as global summits and leadership development opportunities.

  1. 3. Accountability

    • Enhance DEI accountability for both individuals and People Managers at BBM by refining performance management procedures.
    • Expand business-specific DEI objectives beyond representation metrics to encompass measures concerning employee inclusion sentiment and equity.

  1. 4. Partnerships across BBM

    • Create a rollout strategy for prioritized initiatives following the Malaysia Government Bodies.
    • Advance our supplier diversity strategy in the Asia.
    • Maintain support for our Diverse Manager and Partnership programs.
    • Expand global client engagement through our DEI Client Ambassador initiative.

  1. 5. DEI governance models

    • Maintain momentum by utilizing the Global DEI Steering Committee and DEI ExCo Leads as crucial governance bodies to drive progress and ensure accountability to our priorities.
    • Further enhance our DEI strategy by investing in country-level DEI Steering Committees to tailor initiatives to local contexts.

Clients

Clients

DEI holds growing significance for many of our major clients. To assist them in achieving their objectives, we provide a range of products and strategies, some of which integrate DEI considerations into the investment process.

Diverse Partnership Program

Our Diverse Partnership Program (DPP) is designed to foster meaningful collaboration with minority-, women-, disabled-, and veteran-owned businesses in the digital and marketing space.

We seek partners who bring fresh perspectives, creative capabilities, and operational excellence across areas such as content creation, digital strategy, media buying, and technology solutions. Selection is based on expertise, scalability, and alignment with our project needs. Through this program, we support partner growth with access to new opportunities, shared resources, and mentorship in digital innovation, campaign execution, and market expansion.

Diverse Manager Program

Our Diverse Manager Program (DMP) acknowledges the importance of engaging diverse managers to drive competitive returns and promote economic advancement.

Some clients, notably certain public pension funds, prioritize DEI goals or commitments in the selection of firms managing their assets. These clients often have diverse beneficiary bases or are subject to state legal requirements regarding DEI. For instance, a significant institutional client mandated BBM to incorporate diverse managers into its selection process, leading to the inception of the Diverse Manager Program, inspired by the successful model of the Diverse Broker Program.

Diverse Supplier Program

Our Supplier Diversity Initiative prioritizes the inclusion of businesses owned by minorities, women, and individuals with disabilities in BBM’s direct cash payments for goods and services. We aim to double diverse spend and the number of utilized diverse vendors by 2024, while ensuring cost discipline and adherence to vendor risk standards.

Awards & Recognition

Awards & Recognition

Wikifx Rising Star of the Year 2023

BBM was named one of Malaysia’s successful IB Management for the two consecutive years. The 2023 list of Malaysia’s successful IB Management celebrates Malaysian companies that outperform their peers in the industry on the priorities of the Malaysians – including issues like fair pay, ethical leadership, good benefits and work-life balance, equal opportunity, customer treatment and privacy, community support, environmental impact, and delivering shareholder return. By balancing the needs of all stakeholders, a lot of companies demonstrate that profits and purpose can go hand in hand.